Snack food and beverage products are often impulsive purchases. A craving can dictate the type a consumer’s preference (salty, sweet), and the attractiveness of the packaging can determine the final choice. Unsure of how your new snack food will sell? Concept testing can measure your new snack food’s appeal at the point of exposure to your target market.
Use our virtual food court, vending machine and shelves to place your new product and understand if it whets your target consumer’s appetite.