Music Testing

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Gone are the days of artists becoming music sensations based on music alone. Today’s music artist is a brand, a combination of how they look, act and sound. The success of this brand hinges in large part on a strong marketing effort.

Concept testing can gauge your audience’s connection to a potential new artist, before they are even signed. Use Prefect’s virtual stage and music store to showcase your brand, and see how well it plays to the crowd.

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